President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Supervisor Training

While discussing the goal of supervisor training is definitely an important function of such training, there's another, much more practical reason to think about it: supervisors will need to master essential leadership skills in order to seek out and obtain higher management jobs in the future, and need to master these skills in order to be viable contenders for intermediate-level leadership roles down the road. In fact, this is arguably even more true of executives than of workers. Just as people with the ability to communicate well sell products and services, people with the ability to motivate and inspire their staff to sell themselves and their organizations. With respect to leaders, the ability to "buy into" the values of others and the ability to foster positive change are two extremely important leadership skills. Without these skills, a company isn't going to grow or thrive.

Just as salespeople need to sell to customers in order to make a profit, managers need to motivate their people in order to create the kind of work environment that will allow for successful and profitable team-building and leadership development. Without the ability to effectively foster positive motivation in employees, new supervisors won't be able to effectively lead. There are a number of proven leadership skills that new supervisors can learn in Supervisory Training to help them gain the skills necessary to become effective leaders.

One of the most important leadership skills for supervisors is the ability to manage conflict. In a work environment, conflict typically occurs between employees or between people within an organization. Supervisors therefore need to be capable of effectively managing any type of conflict, whether it's between other team members or between the company and its customers. By effectively managing conflict, managers are able to bring about resolution in situations that may arise in which the conflict might otherwise have gone unchecked.

In order to effectively handle any type of conflict, managers should also have good communication skills. Good communication skills include being able to listen to employees' concerns and needs. Communication also includes making sure that employees understand the direction that the company is trying to take. Employees should be given plenty of time to process the information that they are provided with so that there is no misunderstanding about the direction the company is taking.

Another important skill that supervisors need to know how to master is assertiveness. In order to effectively communicate with employees and to resolve any problems that they may be having, supervisors must be assertive in how they communicate with their employees. Good supervisors are always confident in their ability to solve problems. The problem is that many employees don't feel like they are being heard by their supervisors. By learning to communicate assertively with employees, supervisors can actually help to eliminate the negative feelings that so many employees feel when they are communicated with by their supervisor.

Resilience is an essential quality of a good leader. This is the ability to keep going when everything seems like it's not working out the way that you would want it to. Unfortunately, many supervisors either cannot handle the stress that their employees sometimes bring to the work environment, or they simply do not understand the stress these individuals face. By learning to manage resilience, supervisors will be able to better help their employees deal with challenging situations.

Communication is one of the most important aspects of leadership roles. In fact, many managers will not even step into the office if a client is angry because of something that has happened to them or someone else in the office. Effective communication is essential for managers to be effective. One way that supervisors can improve their communication skills is by hiring people to coach them. Coaching people on how to communicate with others, how to resolve conflicts, and other leadership roles help improve interpersonal relationships between supervisors and their employees.

A supervisor also needs to understand the dynamics of conflict resolution. Conflict resolution is essential for good team building and for employees to thrive. By learning how to effectively deal with conflicts, managers give their employees a clear path to success. They also give their employees a sense of belonging, of value and worth. Training helps managers learn how to embrace constructive conflict and how to communicate effectively with others.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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